GT Prof. Atalay Atasu Co-Authors Harvard Business Review Article

Dunn Family Professor and Professor of Operations Management at Scheller College of Business, Atalay Atasu, has co-authored an article in the Harvard Business Review discussing the opportunities and barriers for companies to participate in the circular economy.  Recent passage of the European Union's Circular Economy Package will mandate the reuse of products in many different categories.  This article outlines the three major strategies that have proven successful for companies which have already implemented circular economy business models.  Three brief case studies are also provided.