Nearly Two-Thirds of Georgians Support Immediate Action on Climate, Survey Shows

A majority of Georgia residents strongly support new solar and wind power capacity over new coal-fired plants and believe the state should set a carbon emissions reduction goal, according to a new survey conducted for researchers at Georgia Tech and the University of Georgia.

The survey, conducted by polling firm Dynata, found that 60% of Georgia residents back the creation of a state carbon emissions reduction goal. That includes 74% of Democrats and Democratic-leaning independents, 52% of independents, and 45% of Republicans and Republican-leaning independents.

The poll also found that 70% of Georgians support new solar power and 64% support new wind power, with new hydroelectric and natural gas capacity also receiving relatively favorable marks.

The survey found only 30% of respondents supported new coal-fired power plants.

“This survey demonstrates that many Georgians across the political spectrum are in favor of green energy solutions that will benefit the state’s environment, create new jobs, and support our economy,” said Marilyn Brown, Regents Professor and Brook Byers Professor of Sustainable Systems in Georgia Tech’s School of Public Policy.

Cory Struthers, assistant professor in the School of Public and International Affairs at the University of Georgia, and Brown designed the survey with help from graduate students in Georgia Tech’s Climate and Energy Policy Lab (CEPL).

Brown and Struthers are affiliated with Drawdown Georgia, a project of the Ray C. Anderson Foundation, which provided funding to universities and stakeholders across Georgia to identify promising climate solutions for the state. The Foundation provided support for this survey, in addition to other activities to translate research into action, including the Drawdown Business Compact.

“This survey provides important new information about how people in Georgia feel about climate solutions,” said Blair Beasley, the Foundation’s director of climate strategies. “We are pleased to see that the results validate Georgians' support of many high-impact solutions that Drawdown Georgia has identified for their potential to reduce emissions in our state this decade.”

The Busbee Endowment at the University of Georgia and Georgia Tech’s Brook Byers Institute for Sustainable Systems also provided support for the survey.

Support for a Range of Climate Solutions

The survey of 1,788 Georgia residents was conducted online from Aug. 20, 2021, to Sept. 5, 2021.

All survey participants answered a set of common questions about their demographics, energy bills, knowledge of climate solutions, values, and more. The respondents were then divided into three groups, with participants in each answering additional questions that focused on one of three transformational climate solutions: rooftop solar, retrofitting, or electric vehicles.

The survey’s margin of error is plus or minus 2 percentage points for questions in the larger, common, sample and plus or minus 4 percentage points for those in the smaller sample.

Overall, 75% of Democrats, 55% of independents, and 49% of Republicans supported development of a climate resiliency plan for Georgia to prepare for the impacts of climate change.

When asked about new energy infrastructure, new solar panels and wind farms received 70% and 64% support, respectively. In contrast, 36% of those surveyed showed support for new nuclear power plants, somewhat higher than for new coal plants. Seventy-one percent of respondents favored energy efficiency strategies and smart-meter infrastructure.

Climate technologies that individuals can adopt at home were also well-viewed. A majority of respondents either already had residential energy-saving technologies or were interested in adopting them. The highest combined level of interest and adoption was for using LED lights at 93%, followed by efficient HVAC systems (80%), rooftop solar (59%), community solar (59%), and electric vehicles (55%).

Many respondents were also willing to support government funding for financial incentives to go green: 50% said they would support $5,000 rebates for electric vehicles, 55% said they would look favorably on up-front financing for heat pumps, and 64% said they would support a similar strategy for rooftop solar projects.

“These high-impact solutions have the potential to both reduce emissions and increase energy efficiency in Georgia,” Struthers said. “A cleaner, more efficient Georgia means increased air and environmental quality, job creation, and gains in public health.”

Survey Also Reveals Details of Energy Poverty, Low Energy Literacy

The survey findings also shed light on the prevalence of “energy poverty” in Georgia. A household is energy-poor when it spends more than 6% of its income on energy. The survey found that while households with incomes greater than $150,000 spent about 2% of their income on energy bills each month, households with incomes less than $20,000 spent, on average, between 14% and 21% of their monthly earnings on energy.

The survey also found low levels of literacy in regard to climate solutions, energy technology, and policy among respondents. Fewer than 35% of respondents knew the correct answer to questions related to energy and climate, including what energy sources are fossil fuels and the relative cost of operating electric and gasoline-powered vehicles. Only 4% of those surveyed correctly answered that solar panels generate energy in full sunlight, in the shade, and on rainy days.

“We want to use this data to continue to answer questions about the diffusion of, and support for, clean and equitable energy technology transition in Georgia,” Brown said. “How can this data help us overcome ambivalence toward clean energy and design programs that make the energy transition work for all Georgians, especially the most vulnerable? How can it help us to raise knowledge and awareness about the promise of high-impact climate solutions?”

A PowerPoint of the full findings can be downloaded from the CEPL website.

About Georgia Tech

The Georgia Institute of Technology, or Georgia Tech, is a top-10 public research university developing leaders who advance technology and improve the human condition.

The Institute offers business, computing, design, engineering, liberal arts, and sciences degrees. Its nearly 44,000 students, representing 50 states and 149 countries, study at the main campus in Atlanta, at campuses in France and China, and through distance and online learning.

As a leading technological university, Georgia Tech is an engine of economic development for Georgia, the Southeast, and the nation, conducting more than $1 billion in research annually for government, industry, and society.

The Ivan Allen College of Liberal Arts, home of the School of Public Policy, provides innovative, human-centered perspectives at the intersections of humanities, social sciences, arts, and STEM, developing leaders who advance technology and improve the human condition. Nearly 350 tenured, tenure-track, non-tenure track, and permanent research faculty, prepare students to be leaders capable of balancing a richly defined base of expertise with a well-grounded sense of responsibility. Our programs encompass traditional fields as well as unique and professional disciplines. Many of our faculty members engage in ground-breaking, interdisciplinary research to solve complex issues of the world.

About the University of Georgia

Chartered by the state of Georgia in 1785, the University of Georgia is the birthplace of public higher education in America. What began as a commitment to inspire the next generation grows stronger today through global research, hands-on learning, and extensive outreach. A top value in public higher education and research, the University of Georgia tackles some of the world’s grand challenges, from combating infectious diseases and creating a dependable food supply to advancing economic growth and strengthening cyber and global security.

As Georgia’s flagship institution, the university is recognized for its commitment to student excellence through an emphasis on rigorous learning experiences both inside and outside the classroom, including hands-on research and leadership opportunities. These experiences contribute to the university’s exceptional rates in retention, graduation, and career placement. Among public universities, the University of Georgia has been one of the nation’s top three producers of Rhodes Scholars over the past two decades. The university is also home to the Peabody Awards, the most prestigious prize in electronic media.

Since 2001, the School of Public and International Affairs has been dedicated to enhancing civic engagement, public leadership, scholarship on political institutions and policy, and effective governance. Now, more than ever, the nation and the world require scholars and students to focus their attention on the pressing policy and governance issues of the day. Guided by an award-winning teaching faculty and innovative research, the School offers critical training to future public servants and a deep understanding of national and international politics.